Are You Utilizing Your Data Correctly?

Today’s marketplace is data driven. Understanding the value of response rates, associated costs and generating calls can mean the difference between a healthy ROI, and one in need of resuscitation. Data is the key to understanding where you have been and projecting where you want to go. So why do only 40% of marketing partners [...]

By | 2017-03-28T15:33:20+00:00 May 4th, 2016|Categories: Blog|Tags: , , |0 Comments

What Brand Marketers Could Learn From Direct Marketers (And Vice Versa)

Recently, Ron Amram, Vice President of Media for Heineken USA, wrote a revealing piece on Why Brand Marketers Should Think Like Direct Marketers. He emphasized the need for brand marketers to “get comfortable analyzing data; it’s the industry standard.” He also had a message for brand marketers: “don’t be afraid to use data to guide your creative direction.” [...]

By | 2017-03-28T15:41:22+00:00 April 5th, 2016|Categories: Blog|Tags: , , |0 Comments

5 Secrets to a Powerful Call-to-Action

What’s the single most important element of any marketing message? It’s not your logo. Hard as it is to believe, your company name is actually the third most important element of the marketing message. It’s not your offer, either. In today’s over-hyped world, aggressive offers are a dime a dozen. The most critical element of [...]

By | 2017-03-28T15:42:00+00:00 December 14th, 2015|Categories: Blog|Tags: , , |0 Comments

In Direct Response, Logical Appeals Close The Deal

I recently read an article that attacked the notion of making marketing decisions based largely on consumer research. The writer made a compelling argument: cognitive and neurological science has demonstrated that a large percentage of our decision-making process takes place unconsciously. So how can consumers honestly tell you how they came to make a purchase [...]

By | 2017-03-28T15:45:03+00:00 October 27th, 2014|Categories: Blog|Tags: , |0 Comments

How to Spot the Weakest Link in Your Marketing (and What to Do About It)

What does your marketing have in common with every other advertiser running in print, direct mail, television, radio, outdoor, online, or any other advertising channel? Too much.  Don’t Hinder Response Rates If you don’t invest the time to determine what motivates your customer, and prospective customers, your marketing will miss the mark every time.  Here are three common [...]

By | 2017-03-28T15:49:24+00:00 May 23rd, 2014|Categories: Blog|Tags: , |0 Comments