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Neuroscience Confirms: When It Comes To Purchase Decisions, Direct Mail Outperforms Digital

Direct Marketing News recently reported on a neuroscientific study conducted by Temple University’s Center For Neural Decision-Making that proves direct mail outperforms digital media for engagement time, recall and ultimate purchase. The study, as reported by Al Urbanski, Senior Editor of Direct Marketing News, finds that while digital ads seized the attention of consumers quicker, direct mail held their [...]

By | 2017-01-27T14:15:17+00:00 July 28th, 2015|Categories: Blog|Tags: , , |0 Comments