We’ve all seen it. A TV spot that’s funny but you ultimately miss the product message and can’t recall the sponsor. The same is true of design. A great message can be masked by an overpowering design. This is one of the first mistakes a marketer makes: letting the design or clever idea overpower your […]
For Direct Marketers, Going Mobile is Paramount
When it comes to earning an audience with your online marketing, you’d be amazed to see how mobile the world is becoming.
Memorable TV Isn’t Always Motivating TV
We’ve all been there… settled in, watching our favorite TV show and BAM! There it is… THE COMMERCIAL TO END ALL COMMERCIALS. You know the one: you laughed or cried or had profound thoughts, even questioned our purpose on this planet. Okay it got your attention, but was it effective? Well before you get online […]
You’ve mobilized your marketing efforts. Have you mobilized your website?
Mobile friendly websites are paramount for today’s direct marketers. Remember that old Yellow Pages phrase, “let your fingers do the walking”? It’s never been more relevant than today, but instead of thumbing through big, bulky books people are swiping, scrolling and tapping to get the goods, services and information they need. Mobile users are growing […]
What Brand Marketers Could Learn From Direct Marketers (And Vice Versa)
Recently, Ron Amram, Vice President of Media for Heineken USA, wrote a revealing piece on Why Brand Marketers Should Think Like Direct Marketers. He emphasized the need for brand marketers to “get comfortable analyzing data; it’s the industry standard.” He also had a message for brand marketers: “don’t be afraid to use data to guide your creative direction.” […]