Direct Response

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Digital is a Direct Response Medium

BELIEVE IT OR NOT, DIGITAL IS A DIRECT RESPONSE MEDIUM “Direct Response is not a dirty word.” Yet a whopping 40% of all digital advertisers don’t utilize key elements of Direct Response to realize the full potential of their sales. The question: why not? Technology is growing by leaps and bounds opening new doors in [...]

By | 2017-03-28T15:30:50+00:00 May 25th, 2016|Categories: Blog|Tags: , |0 Comments

What Brand Marketers Could Learn From Direct Marketers (And Vice Versa)

Recently, Ron Amram, Vice President of Media for Heineken USA, wrote a revealing piece on Why Brand Marketers Should Think Like Direct Marketers. He emphasized the need for brand marketers to “get comfortable analyzing data; it’s the industry standard.” He also had a message for brand marketers: “don’t be afraid to use data to guide your creative direction.” [...]

By | 2017-03-28T15:41:22+00:00 April 5th, 2016|Categories: Blog|Tags: , , |0 Comments

5 Secrets to a Powerful Call-to-Action

What’s the single most important element of any marketing message? It’s not your logo. Hard as it is to believe, your company name is actually the third most important element of the marketing message. It’s not your offer, either. In today’s over-hyped world, aggressive offers are a dime a dozen. The most critical element of [...]

By | 2017-03-28T15:42:00+00:00 December 14th, 2015|Categories: Blog|Tags: , , |0 Comments

Neuroscience Confirms: When It Comes To Purchase Decisions, Direct Mail Outperforms Digital

Direct Marketing News recently reported on a neuroscientific study conducted by Temple University’s Center For Neural Decision-Making that proves direct mail outperforms digital media for engagement time, recall and ultimate purchase. The study, as reported by Al Urbanski, Senior Editor of Direct Marketing News, finds that while digital ads seized the attention of consumers quicker, direct mail held their [...]

By | 2017-01-27T14:15:17+00:00 July 28th, 2015|Categories: Blog|Tags: , , |0 Comments

In Direct Response, Logical Appeals Close The Deal

I recently read an article that attacked the notion of making marketing decisions based largely on consumer research. The writer made a compelling argument: cognitive and neurological science has demonstrated that a large percentage of our decision-making process takes place unconsciously. So how can consumers honestly tell you how they came to make a purchase [...]

By | 2017-03-28T15:45:03+00:00 October 27th, 2014|Categories: Blog|Tags: , |0 Comments