In a 2017 survey of CMOs conducted by the Data & Marketing Association (DMA), marketing managers revealed that one of their greatest concerns is “the inability of their agency partners to provide good, long-term strategic thinking”. They’re right to be concerned. A concurrent DMA study surveyed agencies nationwide and made a surprising discovery: Nearly one-third […]
Are You Utilizing Your Data Correctly?
Today’s marketplace is data driven. Understanding the value of response rates, associated costs and generating calls can mean the difference between a healthy ROI, and one in need of resuscitation. Data is the key to understanding where you have been and projecting where you want to go. So why do only 40% of marketing partners […]
Data analytics, marketing strategies and Sherlock Holmes
“Data! Data! Data! I cannot make bricks without clay!” Sherlock Holmes Wondering if data analytics can really improve the performance of your marketing strategies? Just ask the most celebrated and successful data analyst of all time – Sherlock Holmes. Holmes was a master at turning raw data into valuable insights. He called it “the science of deduction”, and […]