Are You Utilizing Your Data Correctly?

Today’s marketplace is data driven. Understanding the value of response rates, associated costs and generating calls can mean the difference between a healthy ROI, and one in need of resuscitation. Data is the key to understanding where you have been and projecting where you want to go. So why do only 40% of marketing partners [...]

By | 2017-03-28T15:33:20+00:00 May 4th, 2016|Categories: Blog|Tags: , , |0 Comments

Data analytics, marketing strategies and Sherlock Holmes

“Data! Data! Data! I cannot make bricks without clay!” Sherlock Holmes Wondering if data analytics can really improve the performance of your marketing strategies? Just ask the most celebrated and successful data analyst of all time – Sherlock Holmes. Holmes was a master at turning raw data into valuable insights. He called it “the science of deduction”, and [...]

By | 2017-03-28T15:46:25+00:00 September 30th, 2014|Categories: Blog|Tags: , , , |0 Comments