Project Description

The Client

The Assignment

Show how Michelob Ultra helps Chicagoland go the extra mile, at the gym and in life.

The Motiv8 Solution

We felt the best way to accomplish Michelob Ultra’s goal was to feature two Chicago fitness professionals who epitomize the Michelob Ultra values of diligence, focus, balance, and moderation. We shot each short film in immediately recognizable Chicago locations in order to emphasize local flavor, while listening to our fitness pros talk about how they personally go the extra mile. These videos were intended to inspire and motivate, lifting the health-conscious Michelob Ultra values.