Our task was to inspire the Menards audience to build, create, and ultimately become the masters of their homes with easy-to-follow, product-focused how-to guides.
The Motiv8 Solution
We approached this task from two angles. With an overarching goal of positioning Menards as a thought leader in the home improvement space, we developed written content that highlighted the hottest trends and projects and paired it with infographic content that showed readers how to create those trends using products from Menards. For example, “Fun ways to reuse old picture frames” showed consumers how to create unique gallery walls in their homes, and “5 storage solutions that will transform your garage” showed readers how to use Menards’ organization products to take their garages to the next level.
Click to view our Menards infographics.