Our charge was to grow Jewel’s core audience by reaching those not using traditional media and by altering consumer perception that Jewel is “their grandmother’s store” by providing youthful, friendly, visual content.
The Motiv8 Solution
We created a multi-tiered, all-encompassing strategy that included the creation of infographics posted on Jewel’s blog. This visual content showcased on-trend, local and relevant information and recipes such as:
- the award-winning Creepy Cocktails
- Anatomy of a Chicago hot dog
- Know your craft beer
- How to make 10 easy holiday cookies from one dough
We also provided social consulting to better reach those not using traditional media.
Click to view our Jewel-Osco infographics.