Suddenlink wanted to improve low direct response call volume.
The Motiv8 Solution
The Strategy: Implement direct marketing best practices, set up an aggressive testing program and develop a portfolio of direct mail “winners” using proven formats with strong interactive devices.
The Tactics: Direct mail, email, free-standing newspaper inserts, and limited-run, local TV.
The Result: 68% increase in year-over-year response rates, resulting in a five-figure increase in sales leads.
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