Eyewear retailer with 140 locations throughout the eastern United States wanted to increase TV Gross Rating Points (GRPs) without increasing their media budget.
The Motiv8 Solution
The Strategy: Replaced branding buy with direct response approach that included daily monitoring of sales reports and immediate adjustments of buys to eliminate non-performing stations.
The Tactics: TV Spot
The Result: Delivered a 50% year-over-year increase in weekly GRP’s for the TV buy.
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