31% Lift in Campaign Response 2017-01-19T01:58:15+00:00

Project Description

The Client
The Assignment

Make the original dance-style workout relevant in the marketplace in the face of stiff competition from Zumba and other fitness outlets.

The Motiv8 Solution

The Strategy:  To create an event – Dancing Days – that emphasized the fun aspect of a dance workout and provided a sense of urgency to join now.

The Tactics: Outdoor, Direct Mail

0%
Lift in Responses

The Result: We delivered a 31% lift over the previous campaign response, making it one of Jazzercise’s most successful campaigns.

Do you want results like this?

Contact us, we would like to help!

Contact Motiv8