18% Direct Mail Response Rate

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18% Direct Mail Response Rate 2017-05-22T13:10:59+00:00

Project Description

The Client
The Assignment

The Philadelphia 76ers wanted a boost in season ticket sales as part of their rebuilding phase.

The Motiv8 Solution

The Strategy: Make the recipient feel connected to the team.

The Tactics: A unique oversized mailer die-cut in the shape of a 76ers shoe, personalized with the recipient’s name.

0%
Direct Mail Response Rate

The Result: 18% response rate for the 76ers, resulting in a record number of 1-game season passes sold. The campaign spread went viral, with hundreds of recipients posting selfies of themselves with the shoe online.

Do you want results like this?

Contact us, we would like to help!

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