Performance Marketing uses native advertising to drive qualified traffic to direct response content. As part of tronc, Motiv8 has access to more than 60 million daily readers through sites such as the Los Angeles Times, Chicago Tribune, Orlando Sentinel, and The Baltimore Sun.

We support these iconic brands with targeted native ad placements on Facebook and other social media to drive qualified traffic. 

We create content with a strong call to action.

The Motiv8 Performance Marketing team develops content in a wide variety of formats, from articles to listicles, from slide shows to infographics. We endow every piece of content with a sense of urgency and a powerful call to action. The result is content that encourages the reader to make a purchase decision now.

We optimize each campaign…every day.

On a daily basis, our analytics team reviews every performance campaign to determine opportunities for optimization. We look at the demographic and geographic data of responders, identify top-performing websites by page, and analyze dayparts to determine optimum times to serve native content.

We also optimize through aggressive testing strategies that measure the performance of native ad messages, direct response content, and varied calls to action.

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