Read Motiv8’s blog to follow our adventures in digital content, conversion successes, direct response marketing, and the world of native advertising.

Neuroscience Confirms: When It Comes To Purchase Decisions, Direct Mail Outperforms Digital

Direct Marketing News recently reported on a neuroscientific study conducted by Temple University’s Center For Neural Decision-Making that proves direct mail outperforms digital media for engagement time, recall and ultimate purchase. The study, as reported by Al Urbanski, Senior Editor of Direct Marketing News, finds that while digital ads seized the attention of consumers quicker, direct mail held their [...]

By | 2017-01-27T14:15:17+00:00 July 28th, 2015|Categories: Blog|Tags: , , |0 Comments

In Direct Response, Logical Appeals Close The Deal

I recently read an article that attacked the notion of making marketing decisions based largely on consumer research. The writer made a compelling argument: cognitive and neurological science has demonstrated that a large percentage of our decision-making process takes place unconsciously. So how can consumers honestly tell you how they came to make a purchase [...]

By | 2017-03-28T15:45:03+00:00 October 27th, 2014|Categories: Blog|Tags: , |0 Comments

Data analytics, marketing strategies and Sherlock Holmes

“Data! Data! Data! I cannot make bricks without clay!” Sherlock Holmes Wondering if data analytics can really improve the performance of your marketing strategies? Just ask the most celebrated and successful data analyst of all time – Sherlock Holmes. Holmes was a master at turning raw data into valuable insights. He called it “the science of deduction”, and [...]

By | 2017-03-28T15:46:25+00:00 September 30th, 2014|Categories: Blog|Tags: , , , |0 Comments

Integrated Marketing, Segregated Marketers

Ask any five marketers to define Integrated Marketing Communications (IMC), and you’ll get five different answers.  Some focus on the integration of consistent creative across media.  Others focus on the tactics: messaging integration across branding, sales promotion, PR and DR. Frankly, these marketers are missing the boat.  The most effective use of IMC lies in [...]

By | 2017-03-28T15:48:13+00:00 June 23rd, 2014|Categories: Blog|Tags: |0 Comments

How to Spot the Weakest Link in Your Marketing (and What to Do About It)

What does your marketing have in common with every other advertiser running in print, direct mail, television, radio, outdoor, online, or any other advertising channel? Too much.  Don’t Hinder Response Rates If you don’t invest the time to determine what motivates your customer, and prospective customers, your marketing will miss the mark every time.  Here are three common [...]

By | 2017-03-28T15:49:24+00:00 May 23rd, 2014|Categories: Blog|Tags: , |0 Comments