Mobile friendly websites are paramount for today’s direct marketers. Remember that old Yellow Pages phrase, “let your fingers do the walking”? It’s never been more relevant than today, but instead of thumbing through big, bulky books people are swiping, scrolling and tapping to get the goods, services and information they need. Mobile users are growing […]
Are You Utilizing Your Data Correctly?
Today’s marketplace is data driven. Understanding the value of response rates, associated costs and generating calls can mean the difference between a healthy ROI, and one in need of resuscitation. Data is the key to understanding where you have been and projecting where you want to go. So why do only 40% of marketing partners […]
68% Increase in YoY Call Volume
We increased Suddenlink’s year-over-year call volume 68%, resulting in a five-figure increase in sales leads.
18% Direct Mail Response Rate
Our direct mail promotion for the Philadelphia 76ers garnered an 18%, response rate, and resulted in a record number of season passes sold at one game.
73% Lift in Response Rates
Our aggressive direct mail tactics gave Acorn Stairlifts a 73% lift in response rate, resulting in 219 new leads, 91 appointments, and 47 stairlift sales.