Home stairlift provider wanted improved sales from DRTV and direct mail.
The Motiv8 Solution
Lift in Response Rates
The Strategy: We shifted DRTV dollars into more aggressive direct mail formats.
The Tactics: Direct mail letterpack with card affix.
The Result: 73% increase in response rates, resulting in 219 new leads, 91 appointments and 47 stairlift sales.