36 months to sell 500 homes in a 50+ community that had not even started construction.
The Motiv8 Solution
Homes Sold in Less Than a Year
The Strategy: Media blitz promoting lifestyle and exclusivity, and inviting prospects to come see the empty field and “stake their claim” to the lifestyle they’ve always dreamed of.
The Tactics: TV, radio, online display ads, newspaper, outdoor and direct mail
The Result: In our first year alone, Motiv8 sold 250 homes — putting them half way to their 3-year goal.