165,053 Infographic Impressions

The Client

The Assignment

Jewel-Osco, a food-and-drug retailer operating in 185 stores across Illinois, Indiana and Iowa, wanted to increase in-store sales during a typically slow traffic period.

The Motiv8 Solution

The Strategy: To use the web and social media to generate interest in products related to adult Halloween parties.

The Tactics: We created a “Creepy Cocktails” infographic for Jewel-Osco’s What’s Cookin’ blog and promoted the infographic via their Facebook and Twitter properties.

Impressions in One Month

The Result: The infographic garnered 165,053 impressions, 190 clicks, and had a 0.12% CTR across the web in just one month — becoming this year’s best performing blog post and their second best performing post of all time.

Additionally, our Creepy Cocktails infographic wins a 2016 Bronze Pearl Award from The Content Council for best illustration/infographic!

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