Did you know that Frisbee (the flying disc) began as a pie tin? In 1871, William Frisbie established the Frisbie Pie Company. His pies, delivered in metal pans, were a huge hit, especially among college students. He logically attributed his success to the freshness of his pies. “Fresh Always” became the company’s slogan, consistently appearing […]
For Direct Marketers, Going Mobile is Paramount
When it comes to earning an audience with your online marketing, you’d be amazed to see how mobile the world is becoming.
Digital is a Direct Response Medium
BELIEVE IT OR NOT, DIGITAL IS A DIRECT RESPONSE MEDIUM “Direct Response is not a dirty word.” Yet a whopping 40% of all digital advertisers don’t utilize key elements of Direct Response to realize the full potential of their sales. The question: why not? Technology is growing by leaps and bounds opening new doors in […]
Memorable TV Isn’t Always Motivating TV
We’ve all been there… settled in, watching our favorite TV show and BAM! There it is… THE COMMERCIAL TO END ALL COMMERCIALS. You know the one: you laughed or cried or had profound thoughts, even questioned our purpose on this planet. Okay it got your attention, but was it effective? Well before you get online […]
You’ve mobilized your marketing efforts. Have you mobilized your website?
Mobile friendly websites are paramount for today’s direct marketers. Remember that old Yellow Pages phrase, “let your fingers do the walking”? It’s never been more relevant than today, but instead of thumbing through big, bulky books people are swiping, scrolling and tapping to get the goods, services and information they need. Mobile users are growing […]