We’ve all seen it. A TV spot that’s funny but you ultimately miss the product message and can’t recall the sponsor. The same is true of design. A great message can be masked by an overpowering design. This is one of the first mistakes a marketer makes: letting the design or clever idea overpower your […]
Is your website generating leads? Here’s how to fix it.
It seems a lot of time and money are wasted these days on digital marketing efforts when all clicks lead to the home page. Don’t get me wrong; I’m a big fan of home pages, but they end up being more informative and directional rather than the lead generation machines we want them to be. […]
If you’re not conversing, you’re not converting
Did you know that Frisbee (the flying disc) began as a pie tin? In 1871, William Frisbie established the Frisbie Pie Company. His pies, delivered in metal pans, were a huge hit, especially among college students. He logically attributed his success to the freshness of his pies. “Fresh Always” became the company’s slogan, consistently appearing […]
For Direct Marketers, Going Mobile is Paramount
When it comes to earning an audience with your online marketing, you’d be amazed to see how mobile the world is becoming.
Digital is a Direct Response Medium
BELIEVE IT OR NOT, DIGITAL IS A DIRECT RESPONSE MEDIUM “Direct Response is not a dirty word.” Yet a whopping 40% of all digital advertisers don’t utilize key elements of Direct Response to realize the full potential of their sales. The question: why not? Technology is growing by leaps and bounds opening new doors in […]