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So far Jeff Coleman has created 5 blog entries.

If you’re not conversing, you’re not converting

Did you know that Frisbee (the flying disc) began as a pie tin? In 1871, William Frisbie established the Frisbie Pie Company. His pies, delivered in metal pans, were a huge hit, especially among college students. He logically attributed his success to the freshness of his pies. “Fresh Always” became the company’s slogan, consistently appearing on [...]

By | 2017-05-09T15:08:59+00:00 May 9th, 2017|Categories: Blog|Tags: |0 Comments

5 Secrets to a Powerful Call-to-Action

What’s the single most important element of any marketing message? It’s not your logo. Hard as it is to believe, your company name is actually the third most important element of the marketing message. It’s not your offer, either. In today’s over-hyped world, aggressive offers are a dime a dozen. The most critical element of [...]

By | 2017-03-28T15:42:00+00:00 December 14th, 2015|Categories: Blog|Tags: , , |0 Comments

Neuroscience Confirms: When It Comes To Purchase Decisions, Direct Mail Outperforms Digital

Direct Marketing News recently reported on a neuroscientific study conducted by Temple University’s Center For Neural Decision-Making that proves direct mail outperforms digital media for engagement time, recall and ultimate purchase. The study, as reported by Al Urbanski, Senior Editor of Direct Marketing News, finds that while digital ads seized the attention of consumers quicker, direct mail held their [...]

By | 2017-01-27T14:15:17+00:00 July 28th, 2015|Categories: Blog|Tags: , , |0 Comments

In Direct Response, Logical Appeals Close The Deal

I recently read an article that attacked the notion of making marketing decisions based largely on consumer research. The writer made a compelling argument: cognitive and neurological science has demonstrated that a large percentage of our decision-making process takes place unconsciously. So how can consumers honestly tell you how they came to make a purchase [...]

By | 2017-03-28T15:45:03+00:00 October 27th, 2014|Categories: Blog|Tags: , |0 Comments

Data analytics, marketing strategies and Sherlock Holmes

“Data! Data! Data! I cannot make bricks without clay!” Sherlock Holmes Wondering if data analytics can really improve the performance of your marketing strategies? Just ask the most celebrated and successful data analyst of all time – Sherlock Holmes. Holmes was a master at turning raw data into valuable insights. He called it “the science of deduction”, and [...]

By | 2017-03-28T15:46:25+00:00 September 30th, 2014|Categories: Blog|Tags: , , , |0 Comments