dolvey

Home/Doug Olvey

About Doug Olvey

This author has not yet filled in any details.
So far Doug Olvey has created 3 blog entries.

You’ve mobilized your marketing efforts. Have you mobilized your website?

Mobile friendly websites are paramount for today’s direct marketers. Remember that old Yellow Pages phrase, “let your fingers do the walking”? It’s never been more relevant than today, but instead of thumbing through big, bulky books people are swiping, scrolling and tapping to get the goods, services and information they need. Mobile users are growing [...]

By | 2017-03-28T15:32:27+00:00 May 11th, 2016|Categories: Blog|Tags: , , |0 Comments

What Brand Marketers Could Learn From Direct Marketers (And Vice Versa)

Recently, Ron Amram, Vice President of Media for Heineken USA, wrote a revealing piece on Why Brand Marketers Should Think Like Direct Marketers. He emphasized the need for brand marketers to “get comfortable analyzing data; it’s the industry standard.” He also had a message for brand marketers: “don’t be afraid to use data to guide your creative direction.” [...]

By | 2017-03-28T15:41:22+00:00 April 5th, 2016|Categories: Blog|Tags: , , |0 Comments