Our TV spot for For Eyes delivered a 50% year-over-year increase in weekly GRPs for the TV buy.
Archives for April 2016
250 Homes Sold in Less Than a Year
As a result of our media blitz, Motiv8 sold 250 pre-construction homes the first year for Ansca Homes/Villaggio Reserve.
1338 Orders From Single Online Video
A single videomail brought 3,609 former customers to the Peapod website, resulting in 1,338 orders—the online grocer’s most successful marketing effort to date.
What Brand Marketers Could Learn From Direct Marketers (And Vice Versa)
Recently, Ron Amram, Vice President of Media for Heineken USA, wrote a revealing piece on Why Brand Marketers Should Think Like Direct Marketers. He emphasized the need for brand marketers to “get comfortable analyzing data; it’s the industry standard.” He also had a message for brand marketers: “don’t be afraid to use data to guide your creative direction.” […]