Monthly Archives: April 2016

//April

What Brand Marketers Could Learn From Direct Marketers (And Vice Versa)

Recently, Ron Amram, Vice President of Media for Heineken USA, wrote a revealing piece on Why Brand Marketers Should Think Like Direct Marketers. He emphasized the need for brand marketers to “get comfortable analyzing data; it’s the industry standard.” He also had a message for brand marketers: “don’t be afraid to use data to guide your creative direction.” [...]

By | April 5th, 2016|Categories: Blog|Tags: , , |0 Comments