We increased Suddenlink’s year-over-year call volume 68%, resulting in a five-figure increase in sales leads.
Our direct mail promotion for the Philadelphia 76ers garnered an 18%, response rate, and resulted in a record number of season passes sold at one game.
Our aggressive direct mail tactics gave Acorn Stairlifts a 73% lift in response rate, resulting in 219 new leads, 91 appointments, and 47 stairlift sales.
Our outdoor and direct mail campaign delivered a 31% lift over the previous campaign response, making it one of Jazzercise’s most successful campaigns.
We used geotargeted messaging in an aggressive direct mail campaign for People’s Trust Insurance, resulting in a 100% increase in policyholders in 12 months.
Our TV spot for For Eyes delivered a 50% year-over-year increase in weekly GRPs for the TV buy.
As a result of our media blitz, Motiv8 sold 250 pre-construction homes the first year for Ansca Homes/Villaggio Reserve.
A single videomail brought 3,609 former customers to the Peapod website, resulting in 1,338 orders—the online grocer’s most successful marketing effort to date.
Recently, Ron Amram, Vice President of Media for Heineken USA, wrote a revealing piece on Why Brand Marketers Should Think Like Direct Marketers. He emphasized the need for brand marketers to “get comfortable analyzing data; it’s the industry standard.” He also had a message for brand marketers: “don’t be afraid to use data to guide your creative direction.” [...]