Monthly Archives: October 2014


In Direct Response, Logical Appeals Close The Deal

I recently read an article that attacked the notion of making marketing decisions based largely on consumer research. The writer made a compelling argument: cognitive and neurological science has demonstrated that a large percentage of our decision-making process takes place unconsciously. So how can consumers honestly tell you how they came to make a purchase [...]

By | 2017-03-28T15:45:03+00:00 October 27th, 2014|Categories: Blog|Tags: , |0 Comments