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Integrated Marketing, Segregated Marketers

Ask any five marketers to define Integrated Marketing Communications (IMC), and you’ll get five different answers.  Some focus on the integration of consistent creative across media.  Others focus on the tactics: messaging integration across branding, sales promotion, PR and DR. Frankly, these marketers are missing the boat.  The most effective use of IMC lies in [...]

By | 2017-03-28T15:48:13+00:00 June 23rd, 2014|Categories: Blog|Tags: |0 Comments